FREE content strategy for education institutions
An introduction to the what, why and how of crafting a content strategy for your school, college or university
This 25 minute webinar is offers a completely FREE introduction to content strategy for education institutions. In it we explore:
- The problems in schools, colleges and universities that a content strategy can help to solve
- What a content strategy is and why you might need one
- Eight core components of a comprehensive content strategy:
- Goals
- Audience
- Vision
- Creative
- Structures
- Promotion
- Performance
- People
- An introduction to our comprehensive 16-week programme to help you develop your own content strategy in-house.
Your Instructor
Tracy is the founder of ContentEd, and the CEO and Chief Content Strategist at Pickle Jar Communications. She is a coach, consultant and global public speaker.
Since the early 2000s Tracy has worked in and with the education sector to create and manage content for schools, colleges and universities. She is one of the world's leading content strategists with a specialism in working with the education sector. Starting her career working in a leading university, in 2007 she set up her own consultancy and has since worked with over 200 schools, colleges and universities in almost 30 countries across four continents.