Module overview: aligning a content strategy to the wider goals of your institution

An effective content strategy should directly map to and support the organisation’s business goals. In this session, we will explore techniques and templates to help you with that. We’ll also consider who should be involved. 

We will consider:

  • Aligning your strategy to other strategies and business goals
  • The role of content operations and organisational culture in developing a vision for your content strategy
  • Stakeholder mapping and planning engagement approaches.

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