Module overview: using structured content to plan content personalisation and marketing automation approaches

Once we’ve broken our content down into elements or “chunks”, now we have a system of interchangeable blocks that lay the foundations for creating personalised digital content and user experiences. 

We’ll look at:

  • What personalisation is and how to set a vision for it
  • The different triggers for sparking a personalised experience
  • Integrating with other systems (i.e CRM) to drive personalisation. 

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