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Communicating compelling academic research
1. Strategic alignment
This module covers...
1.1 The opportunities and challenges of research communications (9:00)
1.2 What are you trying to achieve (5:51)
1.3 Setting your objectives (12:13)
2. Audience insight
This module covers
2.1 Identifying your audience (16:57)
2.2 Understanding your audience (17:20)
2.3 Applying your audience insight (19:55)
3. Gaining buy-in
This module covers
3.1 Understanding your colleagues (13:14)
3.2 Pitching your idea to colleagues (11:47)
3.3 Addressing concerns from colleagues (10:05)
4. A culture of collaboration
This module covers
4.1 Establishing workflow and communication with academic colleagues (11:42)
4.2 Gathering compelling content from academic colleagues (19:32)
4.3 Adapting content with academic involvement (11:04)
5. Innovation showcase
This module covers
5.1 Research communications in the education sector (22:48)
5.2 An omni-platform, omni-medium campaign (11:15)
5.3 Takeaways from our innovation showcase (7:25)
6. After pressing send...
This module covers
6.1 Making your content go further (9:14)
6.2 Responding to engagements (11:46)
6.3 Measuring success (8:54)
6.4 Reporting success (14:02)
This module covers
Identifying audiences that will allow you to achieve your objectives.
Researching and understanding these audiences.
Using this insight to inform your campaign planning: its theme, key messages, platforms, and mediums.
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