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Communicating compelling academic research
1. Strategic alignment
This module covers...
1.1 The opportunities and challenges of research communications (9:00)
1.2 What are you trying to achieve (5:51)
1.3 Setting your objectives (12:13)
2. Audience insight
This module covers
2.1 Identifying your audience (16:57)
2.2 Understanding your audience (17:20)
2.3 Applying your audience insight (19:55)
3. Gaining buy-in
This module covers
3.1 Understanding your colleagues (13:14)
3.2 Pitching your idea to colleagues (11:47)
3.3 Addressing concerns from colleagues (10:05)
4. A culture of collaboration
This module covers
4.1 Establishing workflow and communication with academic colleagues (11:42)
4.2 Gathering compelling content from academic colleagues (19:32)
4.3 Adapting content with academic involvement (11:04)
5. Innovation showcase
This module covers
5.1 Research communications in the education sector (22:48)
5.2 An omni-platform, omni-medium campaign (11:15)
5.3 Takeaways from our innovation showcase (7:25)
6. After pressing send...
This module covers
6.1 Making your content go further (9:14)
6.2 Responding to engagements (11:46)
6.3 Measuring success (8:54)
6.4 Reporting success (14:02)
This module covers...
Why strategic alignment is an essential starting point for your research communications campaign.
Senior stakeholder engagement, and methods for conducting this effectively.
Setting SMART objectives for your campaign.
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