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Measuring content success
1. The basics of measurement
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Module 1: The basics of measurement (14:24)
2. What does success look like?
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3. Deciding what to measure
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4. Choosing tools and platforms
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5. Reports are content too
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6. What to do next - the cycle of measurement
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This module covers
What to do with metrics (i.e. so you’re not just reporting numbers to sit in a spreadsheet)
Creating reports that work for others
Helping others understand the data
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